Mythology and Electability
By Daniel Margrain
In 1978, the Australian social scientist, Alex Carey, pointed out that the twentieth century has been characterized by three developments of great political importance: “the growth of democracy; the growth of corporate power; and the growth of corporate propaganda as a means of protecting corporate power against democracy.” The corporations that now dominate much of the domestic and global economies recognize the need to manipulate the public through media propaganda by manufacturing their consent in order to defend their interests against the forces of democracy. This is largely achieved as a result of coordinated mass campaigns that combine sophisticated public relations techniques.
The result is the media underplay, or even ignore, the economic and ideological motivations that drive the social policy decisions and strategies of governments’. Sharon Beder outlines the reasoning behind the coordinated political…
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